Web and SEO, a French SEO agency, specializes in improving the natural referencing of customer sites through niche site creation, netlinking, and specialized training courses.
However, before discovering thruuu, the agency faced significant challenges in SEO and content creation, primarily due to the manual and time-consuming process of SERP analysis.
The Challenge: Streamlining SERP Analysis and Article Structuring
The primary challenge faced by the agency was the intensive and manual process of analyzing search engine results pages (SERPs) to define the optimal word counts and article structures required for SEO.
This meticulous process required 15 to 30 minutes per keyword, a timeframe that proved to be unscalable for projects encompassing hundreds of articles.
As Frederic Kuennemann, SEO strategist at Web and SEO, described, ‘Before thruuu, the manual SERP analysis was an enormous time sink, taking up to 30 minutes per keyword and using various Chrome Extension to gather the SERP data. This was simply not scalable.“
To expedite the process, the agency empowered each writer to define the structure of their assigned articles.
While this method offered a temporary solution to save time, it introduced a significant drawback: not all articles were optimized effectively.
Content writers, focusing primarily on narrative flow rather than SEO, often overlook the strategic placement and structure of headings necessary for optimal search engine visibility.
Consequently, the approach led to inconsistencies in content optimization, underlining the need for a more efficient and SEO-focused solution.
The Solution: Leveraging thruuu for Competitor Insights and AI-Powered Content Outlines
The integration of thruuu has been nothing short of revolutionary for Web and SEO Agency, fundamentally transforming their approach to content strategy.
At the heart of this transformation are thruuu’s advanced AI-driven SERP analysis and content brief generation features. These provide a comprehensive and intuitive interface for deep insights into Google’s search intent and competitive analysis in article heading structure.
This AI-powered platform significantly reduced the time to craft an article outline from as long as 30 minutes to merely 5-10 minutes.
thruuu’s capabilities enable the agency to effortlessly navigate the SERP and analyze competitor outlines while facilitating content creation.
The content outline process begins with thruuu examining the SERP and suggesting an optimized heading structure tailored to the target keyword.
Following the creation of an initial outline, SEO strategists can refine this by integrating additional insights directly from thruuu’s interface, which showcases competitor outlines.
This approach provides writers with a robust starting point, supplemented by the flexibility to expand the article structure with additional insights as they draft the content.
Moreover, thruuu’s keyword clustering technology has helped the agency create detailed content plans for new websites.
By uploading their keyword list to thruuu, the SEO strategist can leverage the Keyword Clustering feature based on SERP Similarity to streamline their content strategy further.
For example, in a project targeting 146 keywords, thruuu’s topic clusters feature suggested that only 105 articles were needed, saving considerable time and preventing SERP cannibalization for their clients.
SEO Content Workflow: thruuu’s Integration into Web and SEO’s Strategy
The integration of thruuu into Web and SEO’s workflow was seamless, facilitated by personalized training and the tool’s intuitive design.
The agency implemented a structured content creation approach that includes keyword research, content brief preparation by SEO strategists, drafting by professional writers, and a concluding review focused on semantic optimization.
Key features of thruuu that have been instrumental in enhancing their process include:
- SERP Analysis: Providing deep insights into search engine results pages to understand and align with Google’s search intent.
- Content Brief Creation: Streamlining the development of detailed content briefs that guide writers in producing SEO-optimized articles.
- Keyword Clustering: Helping to identify and group related keywords, which aids in avoiding topic overlap and improving topical authority.
Results: 100 Content Briefs in Just 10 Hours
The impact of thruuu on Web and SEO has been significant in their content creation.
As Maximilien Labadie highlighted, ‘Achieving the milestone of creating 100 SEO-optimized content briefs in just 10 hours with thruuu was a game-changer for us.’
Indeed, the agency accomplished an extraordinary feat, producing 100 SEO-optimized content briefs in merely 10 hours. A task that previously ranged between 50 and 100 hours to complete.
This remarkable efficiency has saved the agency over 10 hours of work and translated into a monthly savings of approximately $200 for each employee.
Such savings have enabled allocating resources toward more critical SEO tasks, further optimizing their overall strategy and performance.
Conclusion
For SEO agencies like Web and SEO, thruuu offers a transformative solution to SEO and content creation challenges.
Looking forward, the agency’s lead SEO strategist remarked: “Using thruuu is no longer a question for us. Its precision and time-saving capabilities have set a new standard for our content strategy.”
By significantly reducing the time required for SERP analysis and content brief creation, thruuu enables agencies to focus on what truly matters—creating high-quality, SEO-optimized content.
Web and SEO highly recommend thruuu to other SEO professionals and agencies for its precision, efficiency, and the undeniable advantage it provides in the competitive world of SEO.
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