NextLeft is a forward-thinking SEO and digital marketing agency specializing in Generative Engine Optimization (GEO) and AI SEO services. They help B2B, local, nonprofit, growth-stage, and eCommerce organizations adapt their search strategies for the AI era.
Their core services span traditional SEO, GEO/AI optimization, content strategy, CRO/design, and technical implementation — with one mission: ensure their clients are found as AI evolves how customers discover solutions.
From Manual SERP Checks to AI-Optimized Workflows
Before using thruuu, NextLeft faced a manual, time-intensive process to analyze what content was winning featured snippets and AI citations.
With AI Overviews now dominating search results, the agency needed to quickly identify content patterns favored by both search engines and AI systems. Doing this manually was simply unsustainable.
- SERP Analysis: 2–3 hours per keyword cluster to review competitors, content gaps, and AI citation triggers.
- Keyword Clustering: 4–6 hours for 1,000+ keywords to build accurate topical clusters.
These bottlenecks limited their ability to scale GEO and SEO services. Project timelines stretched, and clients had to wait longer for strategies tailored to the AI-driven search landscape.
John McKusick, Founder of NextLeft, reflects on the challenge: “Our manual processes were limiting our ability to scale GEO and SEO services. We wanted to increase the scale of SERP data to deliver more comprehensive strategies, but that meant longer timelines and delayed results for clients moving into AI-optimized search.”
Decoding SERPs and AI Overviews with thruuu
NextLeft first adopted thruuu SERP Analyzer to decode AI Overview patterns and improve GEO-optimized content guidelines.
With thruuu, they can now:
- Detect the search intent signals that trigger AI Overviews and featured snippets.
- Identify topical authority gaps with keyword clustering, where clients can dominate AI responses.
- Build GEO/SEO roadmaps that include AI-specific optimization elements previously overlooked.
thruuu has become their secret weapon to deliver GEO services at scale and is integrated into every stage of their content process:
- Keyword Clustering to uncover topical opportunities and intent gaps.
- SERP Analysis to pinpoint AI Overview triggers, featured snippet structures, and semantic signals.
- Implementation Tracking to measure GEO and SEO visibility after publishing.
Key insights now drive their strategy:
- Questions surfacing in People Also Ask.
- Structures that consistently win featured snippets.
- Semantic keywords AI systems link to topics.
- The optimal depth of content based on SERP leaders.
This workflow helps them scale GEO strategies with precision and speed.
3× More Output, 40% More Snippets, 60% AI Citations
The impact of thruuu has been both measurable and transformative:
- 3× increase in content production capacity without adding headcount.
- 40% boost in featured snippet capture within 90 days.
- 60% of content now triggers AI citations within six months.
John shares a standout example: “For a B2B SaaS client, we used thruuu to identify 15 topic clusters where competitors weren’t optimized for AI search. The result: they went from zero to 47 featured snippets in just four months and began appearing in ChatGPT responses for industry queries.”
And the impact goes beyond a single project.
Across clients, NextLeft achieved: 10x faster content planning while delivering 2x better featured snippet performance.
Reflecting on the overall transformation, John concludes: “thruuu transformed our ability to deliver GEO and SEO services at scale. What used to take our team days of manual analysis now happens in hours, and the AI-optimization insights we’re getting are directly translating to featured snippets and AI citations for our clients. It’s one of our secret weapons in the recipe for winning in AI search.”
Power Your Agency with Data-Driven SEO & GEO
thruuu is more than a SERP analyzer, it’s the end-to-end solution for scaling SEO and GEO strategies. Whether you’re an agency, SaaS, or brand, thruuu helps you:
- Save hours on SERP analysis and keyword clustering.
- Build AI-optimized content strategies at scale.
- Capture more featured snippets and AI citations.
Empower Your Content Team
Our end-to-end content optimization solution empowers your team to crack the Google algorithm, craft exceptional content, and achieve remarkable organic search results.