Analyze Search Intent and Summarize Pages with thruuu

Do you want to quickly understand the search intent, the best page format for a query, and get a clear summary of the top Google results?

With the Summary & Intent feature inside the thruuu SERP Analyzer, you can uncover user intent and dominant content formats in just one click.

What the search intent tool does:

• Identify the primary search intent behind a query
• Detect the best-performing content format (guide, listicle, product page, etc.)
• Summarize each article and highlight the user’s key objectives
• Provide an overall synthesis of the top 10 ranking pages
• Copy page content to your clipboard for deeper analysis

If you’re an SEO or Content Strategist aiming to create content that ranks, this tool gives you instant insights into what works on the SERP and why.

Overview of the Summary and Intent tool

The Summary & Intent tool is inside the SERP Analyzer, under the dedicated report.

It delivers two levels of information:

1. Search intent analysis: Shows the dominant intent, the most effective content format, a one-paragraph query summary, and the user’s objectives.
2. Per-page summaries: Each top result is classified by intent and format and includes a concise summary of the page’s content.

Search Intent Analysis

The first section focuses on the search intent analysis or why people are searching and what they want to achieve.

At the top, you’ll see several chips:

• Main search intent:
  • Informational: Learn about a topic, process, or problem
  • Navigational: Reach a specific website or brand
  • Commercial: Compare tools or options before deciding
  • Transactional: ready to take action — sign up, buy, contact, or download
• Dominant content format: the type of page most common in the top 10 results (guide, listicle, product page, etc.)

The search intent analysis also provides:

• A summary of what the ranking pages cover
• Insights into the user’s goal and main objectives

Use this information to decide how to shape your article: from the angle you take, to the style and format most likely to perform.

Page Summary

Below the intent overview, you’ll find a summary and analysis for each page in the SERP.

At the top of each page block, you’ll see two chips:

Page Intent

Page intent represents the page’s purpose (different from overall search intent). Possible values include:

• Informational: Educate, explain, or provide neutral knowledge. 
• Commercial: Help users evaluate or compare solutions/products/services before a decision.
• Transactional: Drive actions such as sign-up, purchase, download, or contact.

Page Format

The page format shows the type of content structure used. Possible formats include:

• Listicle: Ranked or numbered list (e.g., “Top 10…”)
• Guide: Long-form educational resource
• Tutorial: Step-by-step instructions for a task
• How-to: General instructional article (e.g., “How to use X”)
• Review: Single product/tool review with pros & cons
• Comparison: Direct head-to-head (e.g., “X vs Y”)
• Homepage: Site root
• Category: Taxonomy-based list of items/articles/products
• Documentation: Technical help, API references, manuals
• Forum: Community discussions (e.g., Reddit, Quora)
• News: Journalistic articles
• Video: Video-first content
• Case study: Real-world success story
• Press release: Corporate announcement or PR update
• Directory: Curated resource or tool list
• Landing page: Conversion-focused with CTAs/free trials
• Tool: Interactive utility (calculator, generator, etc.)
• Product: Product or feature description page
• Pricing: Pricing or plan breakdown with CTAs

Page Summary & Content

Beneath the chips, you’ll see a summary of the page’s main content.

For deeper analysis:

• Click “View more” to see the full extracted content
• Copy the text directly to your clipboard for further research

How to Get Started with the Intent Analysis Tool

The Search Intent Analysis is built directly into the thruuu SERP Analyzer.

Steps to get started:

1. Create a free thruuu account (if you don’t have one yet).
2. Log in and open the SERP Analyzer page.
3. Enter a keyword and launch your SERP analysis.
4. Go to the Summary & Intent report tab.

By default, you’ll only see the page body content without any analysis.

To generate the intent analysis and page summaries, click the “Run Analysis” button.

What Plan Do You Need to Run an Intent Analysis?

The Intent Analysis feature is available on the Pro and Agency plans.

If you’re on the free trial, you can also test it during the 5 included trial runs.

Tips to Make the Most of the Intent Analysis Tool

To get the best results, go beyond just reading the summaries and use the insights to guide your content strategy and optimize the search intent.

Here’s how:

• Match the dominant intent: If most top results are commercial, don’t publish a purely informational guide. Align your content with what users actually expect.
• Use the correct format: Notice if listicles or comparisons dominate? Create your own in that style, but aim to add unique value.
• Spot content gaps: Look for missing angles (e.g., no pricing breakdowns, lack of visuals, or outdated info) and make your content more complete.
• Map to the funnel: Check whether queries are informational (awareness), commercial (consideration), or transactional (decision) — then tailor your content to the right stage.
• Leverage page summaries: Use the per-page summaries to quickly benchmark competitors without reading every article in full.