To analyze SERP features, start by searching your target keywords in incognito mode to identify which features appear (AI Overviews, Featured Snippets, People Also Ask, Local Pack, Video carousels).
Document the content types and domains ranking in these positions. Use SEO tools to track feature presence across multiple keywords and monitor changes over time.
Tools for SERP Feature Analysis
Several platforms help identify and track SERP features:
- Semrush tracks feature visibility and keyword rankings across multiple SERP elements
- Ahrefs identifies which features appear for tracked keywords and competitor presence
- thruuu analyzes up to 100 search results and extracts SERP features including PAA questions, AI Overviews, video boxes, images, forums, and local packs
- Agency Analytics monitors SERP feature performance for client reporting
- LowFruits focuses on finding low-competition keywords with specific SERP features
Review the authority and content format of pages winning featured positions. Look for gaps where your content could compete, especially in Featured Snippets or PAA boxes.
Create content that directly matches the search intent and format Google prioritizes for each feature.
Track your progress monthly to see which features you’re gaining visibility in and adjust your content strategy accordingly.
Find more frequent questions about SEO and SERP Analysis
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