Finding SERP feature opportunities involves identifying features like Featured Snippets, People Also Ask (PAA), video carousels, and local packs in search results.
Start by searching your target keywords in incognito mode to see which features appear. Then analyze where competitors rank for features you don’t own.
SERP Analysis Tools
Several platforms help identify feature opportunities:
- Semrush filters keywords by specific SERP features they trigger
- Ahrefs shows which features appear for your tracked keywords
- thruuu analyzes up to 100 Google search results and extracts SERP features including PAA, video box, images, forum, AI Overviews, and local pack
- Google Search Console reveals your current feature visibility and performance
Focus on informational keywords (“how to,” “what is”) that commonly trigger Featured Snippets and PAA boxes.
Look for gaps where you rank on page one but lack feature presence. Analyze the content format competitors use to win features (lists, tables, videos), then optimize your content with concise answers, structured formatting, and schema markup to match search intent.
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