We’ve just rolled out a major update to the Keyword Clustering tool in thruuu, which is built to give you deeper insights, cleaner clusters, and more control over your content strategy.
This new version helps you analyze and group keywords, combining SERP-level intelligence with intent detection and domain visibility data.
Here’s what’s new:
- Smarter keyword grouping powered by a rebuilt clustering algorithm
- Adjustable URL Overlap to fine-tune cluster precision
- Integrated Search Intent and SERP Feature analysis
- Domain visibility filters to see where you or competitors rank
- Enhanced exports are ready for advanced SEO analysis
Plan, prioritize, and optimize your content around the topics that truly matter… backed by real SERP data.
Table of Contents
What’s New in the thruuu Keyword Clustering Tool
The latest version of the thruuu Keyword Clustering tool introduces several powerful upgrades to make your keyword and topic research more precise, insightful, and actionable.
Key Improvements:
- Redesigned Cluster Interface: A new card layout with clear access to key metrics such as search volume, intent, best URL, and ranking.
- Rebuilt Clustering Algorithm: Improved SERP-based logic for more accurate, intent-driven keyword groupings.
- URL Overlap Control: Adjust how closely keywords must align in Google’s top results, from broad themes to near-identical SERPs.
- Search Intent Detection: Automatically classifying clusters as informational, commercial, transactional, or navigational.
- SERP Feature Insights: Aggregated data showing the presence of AI Overviews, forums, People Also Ask boxes, and Local Packs.
- Domain Visibility Filters: Measure how your site or competitors perform across clusters to identify strengths and content gaps.
- Enhanced Data Export: Download detailed reports, including intent, SERP features, and visibility metrics, for analysis in Google Sheets or dashboard tools.
Below, we explain these updates in more detail and show how the new clustering engine helps you build stronger, data-driven content strategies.
New Cluster Card UI
The cluster cards have been redesigned for better readability.
You can now scan key metrics such as volume, intent, SERP features, ranking, and best URL at a glance.
Each card surfaces the most relevant data so you can instantly focus on the most important clusters.
You can still open any cluster to analyze its Mixed SERP or create a content brief directly from it.
The Mixed SERP combines the top-ranking results of all keywords in a cluster, giving you a consolidated view of how Google understands that topic.
Control SERP Similarity with URL Overlap
You can now define the URL Overlap — a setting between 4 and 10 — to control how strictly keywords are grouped.
This value determines how many results must be identical on Google’s first page for two keywords to be considered part of the same topic.
- Overlap 10: A perfect match means all top 10 URLs are identical, meaning both keywords trigger precisely the same SERP and intent.
- Overlap 4–9: a looser grouping, keywords share some common results but may differ slightly in intent or search context.
In short:
- Higher overlap = stricter clustering (keywords target the same page)
- Lower overlap = broader clustering (keywords vary slightly but belong to the same theme)
This gives you complete control over the granularity of your clusters, from highly focused pages to broader topic groups.
New Keyword Clustering Algorithm
The clustering engine in thruuu has been completely rebuilt. It is still grounded in SERP similarity but now uses smarter logic to create cleaner and more reliable topic groups.
It compares search results between keywords, measures how much their top pages overlap, and applies extra checks to ensure that terms truly belong together.
The result? More accurate, intent-driven clusters that mirror how Google interprets topics.
A key element of this new version is the Mixed SERP, one of thruuu’s signature concepts.
A Mixed SERP blends the top results of every keyword within a cluster, creating a unified snapshot of how Google understands the topic.
It’s now fully integrated into the clustering process, producing even smarter and more consistent clusters.
Benefits:
- Generates tighter, more coherent groups that share the same intent
- Reduces false merges through enhanced cohesion checks
- Provides a realistic view of each topic via Mixed SERP aggregation
- Creates a stronger foundation for your content strategy
Search Intent Analysis for Each Cluster
Each cluster now includes a Search Intent label, giving you immediate insight into what users search for.
thruuu automatically classifies every group of keywords as one of the following:
- Informational – users seeking knowledge or answers
- Commercial – users comparing options or exploring solutions
- Transactional – users ready to buy or take action
- Navigational – users looking for a specific brand, product, or page
Intent detection is powered by SERP composition: The types of pages that rank, their tone, and the presence of features like videos, forums, or AI Overviews.
With this insight, you can:
- Align your content with the real user journey
- Identify intent mismatches between your content and the SERP
- Prioritize high-value clusters (for example, focus on commercial intent to drive conversions)
In short, search intent analysis turns keyword clusters into actionable insights, helping you plan content that better matches user motivation and search behavior.
SERP Features Analysis for Each Cluster
Each cluster now includes visibility data for Google’s rich results, giving you a complete view of how your topics appear beyond standard blue links.
You can easily filter and identify clusters with many AI Overviews, no AIO at all, or those where videos or forums dominate, helping you decide when to complement your article with a video or engage in relevant community discussions.
When you open the cluster analysis view, thruuu aggregates the most frequent SERP features across all keywords in that group, including:
- AI Overviews (AIO): view each keyword and its corresponding AI Overview result
- Forums and Discussions: see which forum conversations appear most often
- People Also Ask (PAA): grouped questions that frequently appear across the cluster
- Featured Snippets: all featured snippets detected within the top results
- Videos: the top three video results displayed for inspiration
- Images: the top three image results to better visualize the topic
- Related Searches: grouped related queries associated with the cluster keywords
- Local Packs: the most frequent local results or places appearing in the SERP
With this data, you can:
- Identify opportunities to appear in rich results such as AIO, PAA, or Featured Snippets
- Detect content gaps where competitors dominate forums, videos, or AI summaries
- Filter clusters by SERP feature type to focus on the most impactful opportunities
This analysis provides a clear and visual understanding of how Google structures each SERP, helping you align your SEO strategy with how users experience search results.
Domain Visibility Filters
You can now track how a specific domain, your competitors, performs across all keyword clusters.
For each domain, thruuu aggregates visibility data and shows which clusters the domain ranks in, helping you map your topical authority and uncover content gaps at a glance.
A new Top Domains filter highlights the most frequently appearing sites across clusters, including major platforms like Reddit and Quora.
This helps you quickly identify when a cluster contains forum content in the organic results, complementing the Forums and Discussions SERP feature analysis.
Use this feature to:
- Identify clusters where your site already dominates and could expand
- Uncover areas where competitors are visible but you are not
- Prioritize clusters to defend, improve, or grow strategically
Combined with filters and sorting, this offers a comprehensive, cluster-level audit of domain performance, making it easier to evaluate authority and opportunities across your entire content landscape.
Enhanced Export
Exports now include all clustering insights — not just keywords and volumes, but also:
- SERP feature data
- Search intent labels
- Domain visibility metrics
Your CSV or Google Sheet becomes a ready-to-use SEO intelligence report — perfect for dashboards, reporting, or deeper analysis in Data Studio, Looker, or Excel.
You can now explore patterns across hundreds (or thousands) of keywords and back every SEO decision with data-driven topic insights.
What Makes thruuu Different from Other Keyword Clustering Tools
Most keyword clustering tools stop at grouping similar keywords. thruuu provides deeper insights and actionable data that connect directly to your content strategy.
Here’s what sets it apart:
- Mixed SERP View: thruuu introduces the unique concept of the Mixed SERP, a consolidated view showing the main pages ranking across all keywords in a cluster. This helps you instantly identify each topic’s key competitors, dominant formats, and content angles.
- Data-Rich Clustering: Beyond keyword similarity, thruuu aggregates additional layers of data — including search intent, SERP features, and domain visibility — so you can make truly data-driven decisions.
- Integrated Content Workflow: thruuu isn’t just a clustering tool. It is connected to a powerful content brief and audit system, allowing you to:
- Create detailed SEO briefs directly from clusters.
- Understand how to optimize existing articles.
- Plan new content aligned with real SERP data.
In short, thruuu combines keyword clustering, SERP analysis, and content planning into one seamless workflow, helping you move from data to action faster and with greater precision.
Practical Tips for Using Keyword Clustering Effectively
Make the most of the new features with these quick, data-driven tips:
- One cluster = one article: Each cluster represents a clear topic opportunity — use it to plan or update a single piece of content.
- Audit your rankings: If you already rank for a cluster, check whether your page matches the dominant intent. If not, optimize or create a new article.
- Prioritize by intent: Focus on commercial clusters first to drive conversions and revenue.
- Leverage SERP feature insights: Clusters with strong forum presence (Reddit, Quora) signal active discussions — engage there to increase brand visibility.
- Spot video-heavy clusters: When videos dominate the SERP, consider producing YouTube content to complement your written article.
- Watch AI Overviews (AIO): If AIO takes too much space, consider targeting clusters with less AI visibility to maintain organic exposure.
- Track domain gaps: Use the Domain Visibility Filters to identify where competitors rank, but they are not perfect for spotting content opportunities.
- Use exports for strategy reviews: Combine exported data with Google Sheets or Looker Studio to track performance trends and guide quarterly content planning.
These tips help you turn clustering data into concrete SEO actions and build a smarter, intent-driven content strategy.
Pricing and Plan Limits
The Keyword Clustering tool is available across all thruuu plans, with advanced options unlocked in the higher tiers.
- Free Plan: Cluster a one-time 500-keyword batch. This plan is ideal for testing the tool and exploring basic features like cluster export.
- Starter Plan ($19/month): Up to 5,000 keywords per batch, including cluster export.
- Pro Plan ($49/month): Up to 10,000 keywords per batch, plus access to hub and category management and page reports.
- Agency Plan ($99/month): Up to 15,000 keywords per batch, with all professional features enabled for large-scale projects.
In addition, Pro and Agency users gain access to the new advanced clustering features, while the Starter plan benefits from a limited version of SERP analysis.
- Search Intent Analysis (Pro & Agency) – understand the dominant intent for every cluster.
- SERP Feature Insights – available on all paid plans
- Starter: includes basic SERP features such as videos, images, featured snippets, and related searches
- Pro & Agency adds advanced features like AI Overviews and forum detection (Reddit, Quora, etc.).
- Domain Visibility Filters (Pro & Agency) – analyze how your site or competitors perform across clusters.
How the New Keyword Clustering Update Helps Your SEO Strategy
Google’s way of showing content keeps evolving. The new Keyword Clustering update in thruuu helps you stay aligned with how search works.
With this update, you can:
- Understand your topics the same way Google organizes them
- See which SERP features dominate each theme
- Audit your visibility and spot new growth opportunities
The result: smarter planning, faster insights, and more impactful content strategies.
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