The thruuu Blog
Essential SEO Resources & Tools to Make Helpful Content.
How to Write a Content Marketing Brief
Your writer missed the mark. Again. The draft is off-brand. The angle is wrong. The page is buried on page two. So you revise it. You give feedback, and then the next draft comes back, and it’s still not right. The problem isn’t your writer. It’s your content marketing brief. Most content marketing briefs are
Get my Brand Guideline for Content Teams (Free Markdown)
Most brand guidelines fail not because they’re wrong, but because they’re vague enough to be useless. The one thing that keeps output consistent isn’t weekly standups or revision rounds… Well it helps… But… Better create a documented brand guideline specific enough that a writer, or an AI tool, can apply it on the first draft
SEO Keyword Mapping: Step-by-Step Guide + Free Template
SEO keyword mapping is our secret hack at thruuu that helps us identify which pages should be optimized, created, or left aside. Most importantly, it helps us rank the best page for the right keyword and capture the audience we might lose. This article will show you And we’ll go beyond just “articles”. You’ll see
Is Educational Content Dead? The Great Content Marketing Reset in the Age of AI
Ryan Law, Director of Content Marketing at Ahrefs, shook the table on LinkedIn a few weeks ago, questioning the future of educational content. He pointed out the absurdity of many SaaS sites doubling as second-rate Wikipedia, not because they helped users but because they gamed Google. Jenna St John, Head of Content at Grizzle, responded
Steps to Writing A Blog Post (That People Actually Love)
It’s no news that to create great blog posts, they must be optimized for SEO and LLMs. But that alone can’t move the needle in this era where Google’s algorithm prioritizes content created to help users, rather than merely aiming for top search rankings. Readers have also evolved. They’re no longer satisfied with keyword-stuffed articles
How We Use AI for Blogging (Without Losing the Human Touch)
We didn’t write this blog post with AI, but it does contain some AI touches, which is exactly the point of this content. This article explores how to combine AI and human expertise in your content creation workflow to create high-quality, search-intent-driven content. We will share with you how we use AI in our content
Writing Listicle Outline: The Best B2B Format?
At thruuu, we have published several listicles to grow our organic traffic and sign-ups. Here are a few graphs that inspire us to create more. List articles are a great content format for B2B and SaaS with the potential to transform content into a lead-generation powerhouse. Curious about how to create listicles that make your
8 Examples of Content Briefs
In this article, I’m going to share a multitude of content brief examples. I’ll show you the content brief I created for the thruuu blog. You’ll be able to see: I’ve selected a variety of content briefs to showcase different article formats, such as listicles, product reviews, and educational content. Hopefully, these examples will inspire
15 Expert Tips to Create Content Outlines
Content outlines are important because they are the foundation of good SEO-optimized content. They can help you organize content ideas, develop a solid structure, and ensure that your content is conveyed in a clear and concise manner. A content outline emphasizes the most important points, main ideas, and overall structure of a written piece. As