Track Brand Mentions in Google AI Overviews and Top Search Results

Do you want to see how often your brand (or your competitors) is mentioned in Google’s AI Overviews and organic results?

With the Brand Mentions Analysis inside the thruuu SERP Analyzer, you can track brand visibility across AI-generated answers and the top 10 results.

This feature lets you:

• Detect all brands mentioned in the AI Overview summary
• Count how many times each brand appears across AI sources and organic listings
• Drill down into the exact paragraphs where your brand is mentioned
• Compare which brands are cited in AI Overviews vs. organic results

If you’re an SEO or content marketer monitoring brand visibility in AI search, this tool reveals how often brands appear, where they are mentioned, and how they compete for space in zero-click answers.

Let’s explore the thruuu Brand Mentions Analyzer.

What You’ll Learn

With the thruuu Brand Mentions Analyzer, you can instantly see:

• Which brands are cited the most and in which pages
• Whether your brand appears in AI-generated answers (and how often)
• What sources or domains reference your brand
• Which competitors dominate the SERP or AI snapshot

This makes it easier to measure share of voice and uncover opportunities to improve visibility in both AI and classic search.

Brand-Level Insights

The Brands tab shows a consolidated table of all detected brands with their visibility stats:

• AIO Sources: Number of AI Overview sources that mention the brand
• AIO Mentions: Total times the brand appears in AIO source text
• Organic Pages: Number of top 10 organic results mentioning the brand
• Organic Mentions: Total times the brand is cited in organic text
• Total Mentions: Combined count across AI and organic
• Unique Domains: Distinct sites where the brand is referenced

This makes it easy to compare your visibility against competitors at a glance.

Drill Down by Brand

Click on any brand in the table to explore detailed mentions.

You’ll see:

• Each source page where the brand appears
• Exact context snippets (headings, paragraphs, lists) highlighting the brand
• Whether the mention comes from AI sources or organic results

This helps you understand how the brand is positioned in the content: as a key recommendation, a side mention, or part of a competitor comparison.

Page-Level Analysis

Switch to the AIO Mentions or Organic Mentions tab to see:

• Which pages (AI sources or organic listings) contain brand mentions
• The list of brands each page includes
• How many times brands appear on that page

This view is useful for spotting content hubs that mention multiple competitors, and for finding opportunities to place your brand in highly cited sources.

How to Get Started with Brand Mentions Analysis

The Brand Mentions feature is automatically included in every AI Overview analysis:

1. Run a SERP analysis with a keyword that triggers an AI Overview.
2. Go to the Brand Mention tabs inside your report.
3. Click the Brands section to see mentions and stats.
4. Drill down into specific brands or switch tabs for page-level insights.

What Plan Do You Need?

The Brand Mentions analysis is available on Pro and Agency plans.

With a Pro or Agency plan, you get full access to the Brand Mentions report, including:

• Visibility stats across AI Overviews and organic results
• Context snippets showing exactly where brands are mentioned
• Page-level views highlighting sources that mention multiple brands

The Starter plan does not include Brand Mentions analysis.

Final Tips

AI Overviews are reshaping brand visibility in search.

Here’s how SEOs, marketers, and brands use Brand Mentions analysis:

• Benchmark Against Competitors: Compare how often your brand is cited versus others in your niche.
• Improve Visibility in AI Snapshots: Identify sources where your brand is listed but not mentioned and adjust your content or partnerships to close the gap.
• Discover Mentions in the SERP: Track where your brand is discussed in top-ranking organic content.
• Optimize for Brand Attribution: Make sure your content sends the right brand signals to be recognized by AI systems.
• Monitor Brand Positioning Across Sources: See how your brand is described (strengths, weaknesses, tone) with real context snippets.