Product Updates

Google “num=100” Update: What It Means for thruuu

Samuel Schmitt

On September 14, Google confirmed it no longer supports the num=100 parameter, which previously allowed SEO tools to display up to 100 results on a single search page.

This change affects many SEO tools, including thruuu. Until now, num=100 made it possible to extract 100 results in a single request.

The good news: getting 100 results is still possible.

The catch: it now requires visiting 10 separate Google pages (pagination). That means 10× more server calls… and higher costs to process.

In this article, I’ll explain:

TL;DR: The impact for users is limited, and we worked hard to minimize the cost on your end.

What Changed for SERP Analysis & SEO Content Briefs

Previously, you could choose the number of results to analyze (from 10 up to 100).

Now, you can still analyze up to 100 results, but instead of selecting results, you select the number of Google pages (1–10). On average, each page has 10 results, though this may vary slightly.

When you launch a SERP analysis or create a brief, you’ll see a new dropdown to select the number of pages.

In addition, thruuu now shows which page each result comes from directly in the results view. This makes it easy to identify who ranks on page 1.

Best Practices

Updates for Keyword Clusters & AIO Reports

Keyword clustering and AIO Reports follow the same principle: you upload a list of keywords, and thruuu analyzes the SERPs.

Before

Now

You can choose to analyze the top 20, top 50, or top 100 results per keyword.

Best Practices

API Changes

If you use the SERP API, you’re probably familiar with the num parameter.

The parameter name stays the same, but its meaning has shifted.

Credit System Update

Previously, extracting 10 results or 100 results cost the same.
Now, fetching 100 results requires 10× more server calls, which increases our costs.

We’ve updated the credit system, but ensured you don’t absorb the full impact.

SERP Analysis & Briefs Cost

No change:

Keyword Clustering & AIO Reports Cost

Here we introduced new tiers, based on how many results per keyword you want to analyze:

In short, analyzing up to 100 results costs 4× more credits, while it costs us 10× more. We absorbed most of the extra load to keep things fair.

Recap Table

FeatureBefore num=100After num=100
Analyze 1 SERP1 credit1 credit
Create 1 Brief5 credits5 credits
Bulk SERP (100 keywords)100 credits100 credits
Bulk Brief (100 keywords)500 credits500 credits
1 SERP API call1 credit1 credit
1 Brief API call5 credits5 credits
Cluster / AIO Report (1,000 keywords, up to 20 results)N/A50 credits
Cluster / AIO Report (1,000 keywords, up to 50 results)N/A100 credits
Cluster / AIO Report (1,000 keywords, up to 100 results)50 credits200 credits

Conclusion: thruuu Remains Complete and Affordable

In short, your credit usage will likely remain similar to today, depending on your use case.

What hasn’t changed is that thruuu continues to offer a rich set of features, from SERP analysis and briefs to clustering and AIO reports… while staying one of the most affordable solutions on the market compared to similar tools.

Check our pricing page for details, or explore the help center to learn more about each feature.

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