Create content briefs faster with thruuu

Do you want to create content briefs faster?

With the thruuu Content Brief Builder, you will save a lot of time in research and compile data from the SERP in a user-friendly interface. 

You will be able to create awesome content briefs for your writing team.

Each brief will contain the most important information, including the article outline, target word count, keywords to use, questions to answer, and an overview of your competitors.

Ready to speed up your SEO workflow? 

Let’s get started.

Overview of the main features of the content brief builder

Curious about what the content brief builder provides? 

Here are the main features:

  • Create a content brief starting from a SERP Analysis
  • Analyze any Google SERP
  • User-friendly interface provides pre-filled information to accelerate your content creation process
  • Create a content outline by analyzing the heading structure of your competitors
  • 10+ different elements to include in your brief
  • Define your own brief layout based on templates
  • Include boilerplate text
  • Export content brief to Microsoft Doc
  • Share a public link with your team of writers

Content brief creation workflow in a nutshell

The workflow is straightforward and in less than 10 minutes you will compile an SEO optimized brief.

Here the steps to create a content brief:

  1. Define your target keyword and audience
  2. Do a SERP analysis and review the information and pre-filled data to understand the search intent and competitors content structure
  3. Add additional information to the pre-filled elements
  4. Build your content outline by looking at your competitors structure
  5. Share the brief with your team of writers

Watch this video or continue reading the tutorial for detailed explanations.

Create your first brief

To get started, you will need a thruuu account. 

You can create an account for free here. Once your account is set up, you can start creating 2 briefs with the 10 free credits. 

If you want to create more, affordable subscription or pay-as-you-go plans are available. 

With thruuu, the creation of a brief will cost less than 1$.

Now, login to the app and start creating a brief by visiting this page

Pick a topic and select your audience

Now that you are starting the brief creation process, the very first thing to do is to define your audience.

Enter the main topic (a.k.a your target keyword) for your brief.

Then define where your audience is coming from and how they will search.

This information will tell thruuu what Google SERP to analyze and link to your brief.

Finally, define the number of SERP results thruuu needs to scrape. 

The recommendation will be to stick to 10 – 30 pages. This will provide enough data for you to create a well crafted content brief. 

But of course, you can go up to 100 which will give you more insight from the bottom of the SERP. In some cases this can be helpful to uncover new ideas to make your content stronger.

If you have already created a brief template, you could also select the template of your choice.

Hit “Create your brief”, and let the magic happen.

Once the process is complete you will be redirected to a new page that offers pre-filled information for your brief with data that is coming from the SERP analysis.

As you will see, you can change the status of your brief to Draft, In Progress or Done. This helps you organize your workflow.

A series of actions are also available such as save or share, but this is for later in the process.

Be aware that the brief is automatically saved every minute to avoid losing your work.

What could be interesting is to open the detailed serp analysis with the “SERP Analysis” button and view the live SERPs.

Provide top information to your writer

Based on the template you picked, you will find different elements on your brief with pre-filled information. 

These brief elements could be:

  • Writer directive
  • SERP insights
  • Competitor analysis
  • Top titles and H1
  • Article summary
  • Content outline
  • Most frequent questions
  • Top topics
  • And more

Your work consists of going through and providing clear information to your writer for each element. 

You will notice that some elements are coming with pre-filled data to accelerate your workflow.

For instance, the article summary elements define the slug based on your target keywords and suggest a number of words based on the SERP analysis.

Remember, these are recommendations based on the SERP results, but feel free to change this information if you would like.

Assemble the perfect content outline

The central element of your content brief is the content outline. 

Let’s focus on this element to show you how to best handle it.

By default, the outline element suggests heading structure based on the SERP analysis and the most frequent headings used by the articles ranking in the top 10.

Don’t like it? You can delete it or adapt it. 

Keep in mind that this structure is a helper to facilitate your work. You do not have to use it as it is and can modify it to make it your own.

What you should do next is to click on SEE COMPETITORS OUTLINES.

This will then open a new view. 

On the left you will see a rich text editor with your outline structure and on the right a bird eyes view of your competitors outlines.

Navigate the outlines of your competitors and click on one to add it to your outline. This will help you figure out the best structure for your own copy.

You can see several additional options at the top to let you display:

  • Competitors Outline: The outline structure of the page ranking on the SERP
  • H1: To display only the H1
  • Most Frequent Headings: The most frequent H2 grouped by similarities
  • Most Frequent Questions: The most frequent questions found in headings group by similarities. 

Keep in mind that the brief editor is a rich text editor. So, as with any text editor you can change the heading level, add paragraphs, links, change the color, etc. 

Feel free to do what you want and make the perfect brief for your writer.

Share the brief

Finally once your brief is done, you can share it with your writing team.

There are two ways of sharing a content brief.

Click the “Export as a doc” and you can download a doc file with your brief information. Feel free to adapt the doc and send it to your writer.

Another option is to hit the “SHARE” button and thruuu will create a public link you can share with your writer. 

You can see that the brief is beautifully organized and a table of contents is provided to allow users to easily jump to each section. From this view, your writer can also download a doc version of the brief.

Browse or search your content briefs

Finally, all your briefs are available via this page

You can browse or search for them.

Get started with thruuu and create awesome content briefs

With thruuu, you will save a lot of time analyzing the SERP and get better SEO results by crafting the perfect content.
Don’t miss this opportunity.