thruuu is now five years old. I officially launched it on September 4th, 2019.
Below is the tweet that started it all.
More than 50,000 users have signed up for the tool since its inception. Currently, thruuu has about 400 subscribers, including enterprises, SaaS companies, and agencies.
Let me share what we’ve achieved in the last 12 months.
Table of Contents
What is thruuu in 2024?
Some of you might know thruuu for its SERP analyzer. Indeed, it was the very first feature of thruuu and remains the core feature, gathering and analyzing real-life data from Google Search.
The thruuu SERP analysis tool is one of the most powerful available on the market.
thruuu analyzes any Google SERP, extracts on-page data, and displays them in a user-friendly report.
In the last 12 months, we’ve included advanced AI tools that provide further analysis of the SERP by identifying patterns and frequently used headings and text, highlighting trends.
Why analyze Google SERP in 2024?
Analyzing the Google Search and your competitors is still a key task in your SEO process.
In this AI content age, where you can create content with one click, making a difference requires spending time understanding your competitors and figuring out new angles.
thruuu helps you with the research phase, accelerating it and revealing hidden data.
Planning content and creating briefs
thruuu is evolving into a comprehensive SEO content solution.
Two key features are now available to help you plan your content and create content briefs.
The thruuu keyword clustering tool is one of the most advanced on the market. It’s super simple to use:
- Drop a list of keywords.
- thruuu groups them.
thruuu uses SERP similarity to group keywords, ensuring that the revealed topics align with what people are searching for on Google.
With our keyword clustering, you can easily select your next articles and prepare your content calendar.
A remarkable feature of the thruuu keyword clustering tool is its ability to analyze the content of each cluster.
For every cluster, you can conduct thorough research and find a ton of ideas to include in your content.
After completing your analysis, you can jump to the content brief generator.
Create the best content briefs
The thruuu content brief tool is also highly advanced and offers great features for teams and agencies needing to create scale briefs.
First, you can create tailored brief templates with our drag-and-drop template editor.
Creating templates is crucial when working on multiple projects, as you might need different templates based on the purpose.
You can also choose from over 15 elements to include in your brief.
You can create simple briefs with just an outline or more advanced ones containing a competitor analysis.
The outline editor has also been revamped and is now easier to use, with advanced AI functionalities included.
You can create an outline using AI. The AI will analyze your competitors and provide the best heading structure for the topic.
You can even go further by providing instructions and context via prompts. This way, you can create any kind of outline, such as a listicle, FAQ, ultimate guide, and even include notes in your brief.
Potentially, you could even create a draft article with thruuu… but that’s not its main purpose.
Optimizing your content
Once you’ve created your content, you can also use thruuu to optimize it.
The audit page feature will compare a page with your competitors and identify what might be missing.
It will check:
- Your heading structure
- The frequent terms
Additionally, it will check your content against SERP features like PAA (People Also Ask) or related searches and verify if you’ve included some of these terms in your content.
What’s coming next
With the current set of features, thruuu already offers an end-to-end solution that covers the main phases of your SEO workflow.
- You can research with thruuu.
- Create content plans and briefs.
- Optimize your content.
In the next few months, we will continue to improve the core features of thruuu. We are also working on offering more ways to scale your content production and integrate thruuu within your own ecosystem.
The thruuu API will be improved. Right now, you can already use the thruuu API to analyze the SERP.
The API will be extended with new endpoints, and soon, you’ll be able to create content briefs via the API.
This change will allow you to generate briefs at scale and trigger the creation of content briefs from other applications.
New bulk tools will follow this in thruuu to automate the creation of content briefs directly via the interface.
For companies and agencies looking to create hundreds of briefs daily, thruuu will be the best tool.
A recent survey highlighted other improvements and tools requested by thruuu users, such as:
- New advanced features in the keyword clustering tool
- An internal linking tool
- Improved search intent analysis
- New ways of identifying cannibalization
Vision: A tool for quality content and productivity
Finally, the vision since day one has been to create a tool that helps you create quality content.
With the rise of AI and low-quality content, it makes even more sense to stand out and provide well-researched pieces of content.
This doesn’t mean that thruuu won’t integrate AI features. Of course, it will continue to leverage AI, but in a more thoughtful way.
Another aspect of the vision is to help you manage your website’s whole lifecycle:
- plan your content,
- identify improvements,
- and spot trends.
A major feature is currently in development, and we hope to release the first elements within the next 12 months.
The last aspect is increasing scalability and productivity. This implies connecting thruuu with other tools in your ecosystem and providing ways to automate and use thruuu at scale.
Thanks to the 50k users who have used thruuu in the last 5 years. Let’s continue to create great content on the web.
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