The Steps to Creating a Successful Topic Cluster with thruuu

Samuel Schmitt

Are you looking for an effective, time-saving tool to cluster keywords, create topic clusters and boost your SEO results?

With the thruuu Keyword Clustering and Topic Clusters tool, you will be able to group your keywords at scale, identify new content ideas and organize your content effortlessly.

thruuu will save you hours of time with every topic cluster.

On top of organizing your keywords into topic clusters, thruuu uncovers search intent through a detailed search engine results page (SERP) analysis.

You can easily analyze the best-ranking content for any keyword and start your content brief creation, strengthening your ability to create content that will rank high in Google.

Ready to create your first topic cluster? 

Let’s get started.

Overview of the keyword clustering and topic clusters tool

Here are the main features of the thruuu Keyword Clustering and Topic Clusters tool:

The clustering process of thruuu is based on the SERP landscape of the first page of Google. When two SERPs show 4+ URLs in common, the related keywords are placed in the same cluster.

Topic Cluster creation workflow in a nutshell

Creating a topic cluster with thruuu is straightforward:

Based on the number of keywords, the process can take several minutes to complete. The maximum number of keywords you can cluster at once is 5,000. (This limit will increase over time.)

You will receive an email once the process is completed.

Then, you can start browsing the clusters and build your content plan:

The SERP Analysis tool and the Content Brief generator are seamlessly integrated into the workflow to enable you to understand the structure of your competitor’s content and create new content briefs on the fly.

Watch this video or continue reading the tutorial for detailed explanations.

Create your first topic cluster

To get started, you will need a thruuu account. 

You can create an account for free here

Once your account is set up, you can create one topic cluster with a maximum of 500 keywords as a trial. 

If you want to create more topic clusters, sign up for an affordable subscription or pay-as-you-go plan. 

To cluster 1,000 keywords, you need 100 credits or less than $10. 

Now, log in to the app and start creating a topic cluster by visiting this page

Upload a list of keywords to cluster

Now that you are starting the topic cluster creation process, the first thing to do is upload a list of keywords. Be sure to include at least 500 keywords for the highest quality results.

At the moment, only Excel files are accepted. NOTE: the heading row must be labeled ‘keyword‘ (cell 1) and ‘volume‘ (cell 2).

Upload a list of keywords to cluster

Once your keywords are uploaded, define the SERP you want to analyze.

Define your target market, the country your users are in, the language in which they search, and the Google search engine they most commonly use. 

define the SERP you want to analyze

Optionally, you can also track a domain.

You will get some statistics about the website’s market share and ranking positions across all the keywords uploaded.

track a domain

The final step is to review your parameters. Once you are ready, hit the “CREATE YOUR TOPIC CLUSTER” button.

The process will take several minutes based on the number of keywords in your list. You will get a notification by email when it is ready.

start the clustering process

Explore the topic cluster and build your content strategy

The goal of grouping keywords together is to help you focus on the topics that matter and create the right content for establishing your topical authority.

In this way, you can rank high for the Google queries that matter most for your website and business.

The thruuu keyword clustering and topic clusters tool provides you with advanced features to:

Browse the keywords clusters

You can browse the keywords clusters easily via the user-friendly interface of thruuu. You can switch between the card view and table view. 

On each card, you will see the following:

browse topic clusters

There is also an option to search, filter or sort the clusters based on the keywords names, search volume, average position and other parameters.

Granular view of search intents

Even though keywords grouped together inside the same cluster answer the same search intent, there can be cases when there are multiple, subtle shades of search intent.

If you hit the “SEARCH INTENTS” button on a cluster, you will get additional information about the variation of the main intent.

In the example below, the main topic is the “keyword competition tool”, and it is also the main intent of most of the keywords from this set.

Granular view of search intent

However, the term “keyword competition analyzer” shows a different intent. It means that people also search for “keyword competition analyzer” and get a slightly different answer in the Google SERP than for the main keyword.

In this case, you might have an opportunity to create two content pieces or at least mention “keyword competition analyzer” in a prominent place in your main content.

The “Intent Distance” refers to how closely related a particular topic is to the “Main Intent” or purpose of the search.

When the distance is low, it means that the search intent for that topic is similar to the main intent, and you may not need to create a separate content piece for it.

However, when the distance is high, it is more likely that you will rank better in search results if you create a separate article specifically focusing on that topic.

Cluster insights and content analysis

For each group of keywords, you can also get statistics and on-page information about the top 20 search results ranking for the cluster. To access the SERP analysis view, hit the button “SERP Analysis”.

Let’s say there are 83 keywords in a cluster. This represents 83 SERPs that are more or less the same.

Remember, the clustering process groups keywords together when they show 4+ URLs in common within the top 10 positions in Google.

To represent the 83 SERPs, thruuu creates a mixed view of the SERP and returns the top 20 URLs. Then, the 20 pages are analyzed, and their on-page data is extracted and shown in various reports. 

This view is available under the RESULTS tab and displays the following information:

Cluster insights and content analysis

From the SERP Analysis view, you can access more reports:

Use the detailed information from the reports to tailor a content brief that greatly improves your ability to rank high in Google for an entire cluster of keywords. 

For instance, the Questions report aggregates the questions found on multiple SERPs.

With this information, you can easily determine the most important questions for a topic.

PAA - People Also Asked at scale.

Your website performance

As you can track your own website, you get at various places information about its performance.

For each cluster, if you are ranking, you will see a panel at the top showing the performances of your website within a cluster: 

Your website performance

Overall from the main view of your topic cluster, you also get statistics for every group of keywords:


From the main view of the Topic Cluster, under the Pages report, you can discover which pages of your website are ranking per cluster.

It is also helpful for building your content strategy.

When you see that a page is ranking for a lot of clusters, it may make sense to review its content, break down each section of the content and then create separate pages to focus more on one of the topics.

which pages of your website are ranking per cluster

Audit your competitors 

You can also identify competitors within a topic cluster by looking at the report under the Competitors tab.

The metrics Cluster Visibility and Page 1 Visibility reveal the main players within the cluster.

Audit your competitors 

You will get a similar view for each cluster analysis.

Create a content brief and article per cluster

Finally, once you have completed a detailed analysis of the content within a cluster, you can start the content creation process with an SEO brief.

The content brief feature is seamlessly integrated, and you can create a new brief by hitting the “BRIEF” button on each cluster.

A dialogue box will invite you to pick a brief template and start creating your content brief.

To learn more about how to create a brief and template, follow these tutorials:

Find all the content briefs related to your topic cluster under the Content Briefs tab of the main view.

content brief planning

Download your keyword clustering report to Excel

In addition to viewing your keyword clustering reports online, you can also download them for offline viewing. 

In the Excel file you will find several tabs. The main tab displays the topics and their related keywords. The file also includes the average position and the URL of your best page.

Download your keyword clustering report to Excel

Get started with thruuu and create the best topic clusters

With thruuu, you will save a lot of time analyzing the SERP and get better SEO results by crafting the perfect content strategy.
Don’t miss this opportunity.